Consumable Direct ID 366
65.2 M
requests 2026-07
27.8 k
impressions · 0.043 % of requests
20,491
uniques on impressions (exact)
268,493
estimated uniques on requests
242.8
requests per unique · rough
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-07 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 1.70 G | 57.2 k | 0.003 % | 39.0 k | 682.7 k | 2484.4 | rough | |
| 2026-02 | 28 | 1.61 G | 107.1 k | 0.007 % | 89.1 k | 2.4 M | 660.7 | rough | |
| 2026-03 | 31 | 1.01 G | 142.8 k | 0.014 % | 89.3 k | 1.1 M | 910.1 | rough | |
| 2026-04 | 30 | 616.6 M | 55.1 k | 0.009 % | 39.0 k | 559.2 k | 1102.5 | rough | |
| 2026-05 | 31 | 373.4 M | 99.6 k | 0.027 % | 39.7 k | 245.6 k | 1520.4 | rough | |
| 2026-06 | 30 | 474.0 M | 458.6 k | 0.097 % | 241.0 k | 1.6 M | 293.4 | rough | |
| 2026-07 | 31 | 65.2 M | 27.8 k | 0.043 % | 20.5 k | 268.5 k | 242.8 | rough | |
| 2026-08 | 31 | 5.8 M | 941 | 0.016 % | 916 | 96.1 k | 60.4 | rough * | |
| 2026-09 | 30 | 982.5 k | 68 | 0.007 % | 66 | – | – | – | too few users |
Impressions per unique distribution · 2026-07
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 16,712 | 81.6 % | 16,712 | 60.1 % |
| 2 | 2,432 | 11.9 % | 4,864 | 17.5 % |
| 3 | 735 | 3.6 % | 2,205 | 7.9 % |
| 4-5 | 401 | 2.0 % | 1,711 | 6.2 % |
| 6-10 | 151 | 0.7 % | 1,090 | 3.9 % |
| 11-20 | 44 | 0.2 % | 607 | 2.2 % |
| 21-50 | 14 | 0.1 % | 440 | 1.6 % |
| 51-100 | 1 | 0.0 % | 54 | 0.2 % |
| 101-1000 | 1 | 0.0 % | 111 | 0.4 % |