Totally Media ID 225
2.6 M
requests 2026-01
453
impressions · 0.018 % of requests
209
uniques on impressions (exact)
1,461
estimated uniques on requests
1754.6
requests per unique · rough *
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-01 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 2.6 M | 453 | 0.018 % | 209 | 1.5 k | 1754.6 | rough * | |
| 2026-02 | 28 | 2.5 M | 728 | 0.029 % | 339 | 2.3 k | 1088.5 | rough * | |
| 2026-03 | 31 | 2.4 M | 1.3 k | 0.055 % | 444 | 2.3 k | 1032.1 | rough * | |
| 2026-04 | 30 | 2.4 M | 737 | 0.030 % | 239 | 1.3 k | 1883.7 | rough * | |
| 2026-05 | 31 | 2.7 M | 1.2 k | 0.042 % | 362 | 1.8 k | 1504.4 | rough * | |
| 2026-06 | 30 | 2.3 M | 1.2 k | 0.054 % | 473 | 2.6 k | 880.9 | rough * | |
| 2026-07 | 31 | 2.7 M | 561 | 0.021 % | 194 | – | – | – | too few users |
| 2026-08 | 31 | 2.6 M | 297 | 0.011 % | 108 | – | – | – | too few users |
| 2026-09 | 30 | 2.0 M | 685 | 0.034 % | 278 | 1.6 k | 1253.8 | rough * |
Impressions per unique distribution · 2026-01
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 134 | 64.1 % | 134 | 29.6 % |
| 2 | 33 | 15.8 % | 66 | 14.6 % |
| 3 | 11 | 5.3 % | 33 | 7.3 % |
| 4-5 | 12 | 5.7 % | 51 | 11.3 % |
| 6-10 | 15 | 7.2 % | 106 | 23.4 % |
| 11-20 | 3 | 1.4 % | 41 | 9.1 % |
| 21-50 | 1 | 0.5 % | 22 | 4.9 % |