Display.io ID 453
899.7 M
requests 2026-01
1.9 M
impressions · 0.207 % of requests
434,280
uniques on impressions (exact)
1,639,361
estimated uniques on requests
548.8
requests per unique · rough
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-01 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 899.7 M | 1.9 M | 0.207 % | 434.3 k | 1.6 M | 548.8 | rough | |
| 2026-02 | 28 | 3.35 G | 4.3 M | 0.127 % | 1.1 M | 4.8 M | 694.0 | rough | |
| 2026-03 | 31 | 2.50 G | 3.9 M | 0.154 % | 717.7 k | 2.6 M | 953.9 | rough | |
| 2026-04 | 30 | 1.98 G | 3.6 M | 0.181 % | 503.2 k | 1.7 M | 1168.6 | rough | |
| 2026-05 | 31 | 1.17 G | 2.4 M | 0.205 % | 666.4 k | 2.8 M | 422.2 | rough | |
| 2026-06 | 30 | 2.85 G | 8.9 M | 0.313 % | 1.3 M | 4.2 M | 677.1 | rough | |
| 2026-07 | 31 | 4.21 G | 13.6 M | 0.323 % | 2.1 M | 6.5 M | 646.8 | rough | |
| 2026-08 | 31 | 6.59 G | 22.0 M | 0.335 % | 3.1 M | 9.4 M | 701.5 | rough | |
| 2026-09 | 30 | 7.57 G | 41.8 M | 0.552 % | 4.5 M | 14.6 M | 518.9 | fair |
Impressions per unique distribution · 2026-01
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 242,765 | 55.9 % | 242,765 | 13.0 % |
| 2 | 68,957 | 15.9 % | 137,914 | 7.4 % |
| 3 | 30,457 | 7.0 % | 91,371 | 4.9 % |
| 4-5 | 30,348 | 7.0 % | 133,658 | 7.2 % |
| 6-10 | 28,628 | 6.6 % | 216,423 | 11.6 % |
| 11-20 | 18,110 | 4.2 % | 263,437 | 14.1 % |
| 21-50 | 11,448 | 2.6 % | 351,307 | 18.9 % |
| 51-100 | 2,343 | 0.5 % | 158,344 | 8.5 % |
| 101-1000 | 1,219 | 0.3 % | 260,680 | 14.0 % |
| 1000+ | 5 | 0.0 % | 6,132 | 0.3 % |