Display.io ID 453
7.57 G
requests 2026-09
41.8 M
impressions · 0.552 % of requests
4,542,237
uniques on impressions (exact)
14,595,640
estimated uniques on requests
518.9
requests per unique · fair
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-09 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 899.7 M | 1.9 M | 0.207 % | 434.3 k | 1.6 M | 548.8 | rough | |
| 2026-02 | 28 | 3.35 G | 4.3 M | 0.127 % | 1.1 M | 4.8 M | 694.0 | rough | |
| 2026-03 | 31 | 2.50 G | 3.9 M | 0.154 % | 717.7 k | 2.6 M | 953.9 | rough | |
| 2026-04 | 30 | 1.98 G | 3.6 M | 0.181 % | 503.2 k | 1.7 M | 1168.6 | rough | |
| 2026-05 | 31 | 1.17 G | 2.4 M | 0.205 % | 666.4 k | 2.8 M | 422.2 | rough | |
| 2026-06 | 30 | 2.85 G | 8.9 M | 0.313 % | 1.3 M | 4.2 M | 677.1 | rough | |
| 2026-07 | 31 | 4.21 G | 13.6 M | 0.323 % | 2.1 M | 6.5 M | 646.8 | rough | |
| 2026-08 | 31 | 6.59 G | 22.0 M | 0.335 % | 3.1 M | 9.4 M | 701.5 | rough | |
| 2026-09 | 30 | 7.57 G | 41.8 M | 0.552 % | 4.5 M | 14.6 M | 518.9 | fair |
Impressions per unique distribution · 2026-09
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 1,439,806 | 31.7 % | 1,439,806 | 3.4 % |
| 2 | 715,931 | 15.8 % | 1,431,862 | 3.4 % |
| 3 | 442,964 | 9.8 % | 1,328,892 | 3.2 % |
| 4-5 | 531,274 | 11.7 % | 2,347,690 | 5.6 % |
| 6-10 | 592,887 | 13.1 % | 4,512,095 | 10.8 % |
| 11-20 | 404,486 | 8.9 % | 5,881,178 | 14.1 % |
| 21-50 | 278,532 | 6.1 % | 8,657,094 | 20.7 % |
| 51-100 | 88,519 | 1.9 % | 6,135,872 | 14.7 % |
| 101-1000 | 47,362 | 1.0 % | 9,020,313 | 21.6 % |
| 1000+ | 476 | 0.0 % | 1,071,531 | 2.6 % |