Display.io ID 453
1.17 G
requests 2026-05
2.4 M
impressions · 0.205 % of requests
666,435
uniques on impressions (exact)
2,769,748
estimated uniques on requests
422.2
requests per unique · rough
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-05 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 899.7 M | 1.9 M | 0.207 % | 434.3 k | 1.6 M | 548.8 | rough | |
| 2026-02 | 28 | 3.35 G | 4.3 M | 0.127 % | 1.1 M | 4.8 M | 694.0 | rough | |
| 2026-03 | 31 | 2.50 G | 3.9 M | 0.154 % | 717.7 k | 2.6 M | 953.9 | rough | |
| 2026-04 | 30 | 1.98 G | 3.6 M | 0.181 % | 503.2 k | 1.7 M | 1168.6 | rough | |
| 2026-05 | 31 | 1.17 G | 2.4 M | 0.205 % | 666.4 k | 2.8 M | 422.2 | rough | |
| 2026-06 | 30 | 2.85 G | 8.9 M | 0.313 % | 1.3 M | 4.2 M | 677.1 | rough | |
| 2026-07 | 31 | 4.21 G | 13.6 M | 0.323 % | 2.1 M | 6.5 M | 646.8 | rough | |
| 2026-08 | 31 | 6.59 G | 22.0 M | 0.335 % | 3.1 M | 9.4 M | 701.5 | rough | |
| 2026-09 | 30 | 7.57 G | 41.8 M | 0.552 % | 4.5 M | 14.6 M | 518.9 | fair |
Impressions per unique distribution · 2026-05
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 362,435 | 54.4 % | 362,435 | 15.1 % |
| 2 | 117,413 | 17.6 % | 234,826 | 9.8 % |
| 3 | 56,555 | 8.5 % | 169,665 | 7.1 % |
| 4-5 | 53,500 | 8.0 % | 234,979 | 9.8 % |
| 6-10 | 43,282 | 6.5 % | 323,263 | 13.5 % |
| 11-20 | 20,658 | 3.1 % | 293,396 | 12.2 % |
| 21-50 | 9,415 | 1.4 % | 282,356 | 11.8 % |
| 51-100 | 1,973 | 0.3 % | 134,059 | 5.6 % |
| 101-1000 | 1,162 | 0.2 % | 289,918 | 12.1 % |
| 1000+ | 42 | 0.0 % | 71,743 | 3.0 % |