Display.io ID 453
4.21 G
requests 2026-07
13.6 M
impressions · 0.323 % of requests
2,104,386
uniques on impressions (exact)
6,513,542
estimated uniques on requests
646.8
requests per unique · rough
Uniques per month
Dashed = estimated uniques on requests; solid = exact uniques on impressions.
Exposure frequency 2026-07 (impressions per unique)
Bars = share of uniques; line = share of impressions made by those uniques.
History
Uniques by number of requests in the month:123-56-1011-5051+
| Month | Days | Requests | Impressions | Imp/Req | Imp. uniques | Est. uniques | Req/unique | Requests per unique | Reliability |
|---|---|---|---|---|---|---|---|---|---|
| 2026-01 | 31 | 899.7 M | 1.9 M | 0.207 % | 434.3 k | 1.6 M | 548.8 | rough | |
| 2026-02 | 28 | 3.35 G | 4.3 M | 0.127 % | 1.1 M | 4.8 M | 694.0 | rough | |
| 2026-03 | 31 | 2.50 G | 3.9 M | 0.154 % | 717.7 k | 2.6 M | 953.9 | rough | |
| 2026-04 | 30 | 1.98 G | 3.6 M | 0.181 % | 503.2 k | 1.7 M | 1168.6 | rough | |
| 2026-05 | 31 | 1.17 G | 2.4 M | 0.205 % | 666.4 k | 2.8 M | 422.2 | rough | |
| 2026-06 | 30 | 2.85 G | 8.9 M | 0.313 % | 1.3 M | 4.2 M | 677.1 | rough | |
| 2026-07 | 31 | 4.21 G | 13.6 M | 0.323 % | 2.1 M | 6.5 M | 646.8 | rough | |
| 2026-08 | 31 | 6.59 G | 22.0 M | 0.335 % | 3.1 M | 9.4 M | 701.5 | rough | |
| 2026-09 | 30 | 7.57 G | 41.8 M | 0.552 % | 4.5 M | 14.6 M | 518.9 | fair |
Impressions per unique distribution · 2026-07
| Impressions per unique | Uniques | % uniques | Impressions | % impressions |
|---|---|---|---|---|
| 1 | 874,142 | 41.5 % | 874,142 | 6.4 % |
| 2 | 342,766 | 16.3 % | 685,532 | 5.0 % |
| 3 | 194,264 | 9.2 % | 582,792 | 4.3 % |
| 4-5 | 215,539 | 10.2 % | 951,868 | 7.0 % |
| 6-10 | 221,806 | 10.5 % | 1,679,217 | 12.3 % |
| 11-20 | 139,713 | 6.6 % | 2,022,804 | 14.9 % |
| 21-50 | 83,355 | 4.0 % | 2,551,706 | 18.7 % |
| 51-100 | 21,207 | 1.0 % | 1,463,737 | 10.8 % |
| 101-1000 | 11,419 | 0.5 % | 2,357,403 | 17.3 % |
| 1000+ | 175 | 0.0 % | 443,455 | 3.3 % |